Ice Pilots NWT Soars, Setting New Ratings Record!
* Ice Pilots NWT delivers highest-ever ratings for a Canadian series
on History Television
* Highest-rated program on Specialty Television during its timeslot
The series premiere of the highly-anticipated Canwest original series Ice
Pilots NWT garnered massive ratings with 459,000 viewers (2+), marking the
highest audience ever for a Canadian series on History Television. The
debut episode, which aired Wednesday, November 18 at 10 pm ET/PT,
hauled-in 174,000 viewers in the A25-54 demographic and achieved a
remarkable 164,000 viewers in the younger, A18-49 category. Ice Pilots NWT
also proved to be a hit with females, pulling in 59,000 (W25-54) and an
impressive 74,000 in the W18-49 demographic. The highest-rated series on
Specialty Television during its timeslot, Ice Pilots NWT also won the
timeslot against conventional network CityTV and sports Specialty TSN.
The epic premiere of Ice Pilots NWT aired after the compelling
viewer-favourite series, Ice Road Truckers, which continues to achieve
huge audience numbers for the channel. An impressive 323,000 viewers (2+)
tuned-in to the eleventh episode of the season on November 18 at 9 pm
ET/PT, creating a powerful lead-in for the premiere of Ice Pilots NWT.
Garnering over 750,000 (2+) viewers between the two shows combined, this
audience success has proven that Canadians are captivated by History
Television's gripping living history series, set right here in the great