Saturday, 2 July 2011

Showing the diamonds in the rough #YZF #NWT #NWTSPCA #SPCA

Yellowknife photographer raises money for SPCA through pictures

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Kevin Allerston
Northern News Services
Published Thursday, June 30, 2011

SOMBA K'E/YELLOWKNIFE - A Yellowknife man is showing the world how he finds diamonds in the rough while raising money for the Northwest Territories Society for the Prevention of Cruelty to Animals (SPCA) through his photography.

NNSL photo/graphic

Alexander Legaree, who recently launched Coal Photography, said his picture, "I Was Here" holds a special place in his heart. - photo courtesy of Alexander Legaree

Alexander Legaree launched Coal Photography on June 19, with the goal of showing ordinary things in new ways.

"What motivates me is my innate desire to explore the ordinary and make it extraordinary," said Legaree through e-mail. "I want to look at things through a new lens and show someone something they have seen a million times before, yet have never seen."

This vision also applies to the name of his company.

"The name has a bit of a story … Carbon is one of the most common elements in the universe and is present in all known life and can take several forms – the most notable? A diamond," Legaree wrote. "Atoms so tightly packed together under intense heat and pressure that they form the hardest material known and something truly breathtaking to behold ... and another form of carbon is coal."

As part of the launch, Legaree is donating $2.50 to the NWT SPCA for every "like" Coal Photography received between June 19 to June 28 on its Facebook page.

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