Target tourist demographic from China tends to be affluent, experienced travellers between 45 and 65 years old.

"... Yukon's target demographic from China tends to be affluent, experienced travellers between 45 and 65 years old. [...]

Anderson says small groups of independent travellers are the demographic Tourism Yukon is targeting in its strategy.

"We do see some younger travellers from the China market, from mainland China itself but it tends to be in that kind of 45 to 65 target demographic. Which is perfect for us, they generally are a little bit more affluent, they're usually well educated and a bit more established by then. And they're experienced travellers," he said. [...]

Anderson says Tourism Yukon is in the process of evaluating how much the industry can grow, while still maintaining sustainable development. He says Tourism Yukon has just created a tourism development strategy, which tackles the question of how much growth is too much. [...]

The majority come for winter based tourism, but not exclusively, says Robin Anderson, the global marketing manager for Tourism Yukon.

"We're excited about the growth opportunity that China represents," says Anderson.

Anderson says Canada, the United States, and Germany remain the primary markets for Yukon tourism, while China became an emerging market about three years ago. However, that may soon change, especially with 2018 being celebrated as Canada-China year of tourism by the two countries, says Anderson.

"China is the holy grail in a way, especially for North American provinces and territories, and states that are on the West Coast ... It is a massive market and so even a tenth of a percentage point of the travelling market out of China is a huge number of travellers." ..."



http://www.cbc.ca/news/canada/north/chinese-market-tourism-yukon-1.4469804